“At my first meeting at my county’s Business Development Group (a BNI-like group), my 60-second elevator speech was met with considerable interest. Afterward, I was approached by a member who is a pastor on the weekend for his small church. He mentioned that a church member’s son had built him a church website and asked if I’d take a look at it and see why it wasn’t getting more traffic.
During my follow-up meeting, I went through my typical presentation and he was absolutely amazed by what he was learning about search engines and websites. But the best was yet to come. During my WebScan™, I found hundreds of links to porn sites on his website, courtesy of a public discussion board on his site. When I told the reverend about that, I nearly had to resuscitate him. Needless to say, we inked the deal on the spot.
In order for me to get access to his site files, I needed to speak to his Web designer who is now in New York City. In the months that followed, the designer saw the great impact I was having on bringing traffic to the reverend’s site and suggested I speak to a client of his about doing SEO work on his all-flash site. The client is a film producer and director and when he isn’t making films, he has a business that rents out film equipment to other film producers visiting New York City (www.ISISRental.com).
During my discussion with the film producer, I learned that his all-flash site had not scored a single sale in its 1.5 year existence. The biggest problem with doing SEO on an all-flash site is the lack of content. So, my strategy was simple. I reproduced all the content that was in the flash movie into a content area below the fold. I then inserted footer links to the other pages to facilitate spidering. I also inserted title tags, meta tags, Google Analytics,
Sitemap.xml, and Robots.txt files. I re-launched the site and started monitoring it.
About 45 days later I received an email from my client with lots of exclamation points. He was tickled to death to report that he had received his first order from a San Francisco based film company who was shooting in New York City. A week later, he received another rental. That month, he had over $5,000 in rentals and my commission checks started rolling in.
Four months later, the sales are steady and I’ve convinced him to start using pay-per-click marketing with Google AdWords. His site traffic has nearly tripled as a result.