Website Hits: They ain't all that and here's why.

I am often asked, even urged, to generate more traffic to my client's websites. So desperate are they that they are lured by unscrupulous companies who promise significant amounts of traffic--thousands, millions of visitors even. WOW! Consider the impact of that many visitors to your website. Surely it would translate into tons of business and vast fortunes, right?

Don't we wish it was that easy.

Let's take it from the perspective that generating that much traffic is even possible. Who knows. Maybe it is. Most web hosting solutions are set up to handle a reasonable amount of traffic, but not a million visits a day. Were that to happen, the web server would quickly become overloaded and shut down. Thus, you don't want that much traffic.

But the reality is, most small- and medium-sized businesses will never generate that much tra ...