Someone once asked me, does blogging support SEO and can it be used to drive in more traffic?  My answer was simple:  yes...uh, no...well,  maybe...  Blogs are a great way to create buzz around a product or service.  Done the right way, a blog will attrct significant traffic to your site.  Here’s some info on blogs:

• The good news:  you can set up a blog in minutes.
• The bad news:  you can set up a blog in minutes. (80% of blogs are abandoned within a month)
• Classic mistakes:
  • No author/brand identification
  • Underestimating time commitment (you must write a solid entry at least 3 times per week)
  • Overestimating marketing impact
  • Haphazard content
  • Writing for search engines instead of target market
  • Irregular/Infrequent updating
  • Not scannable
  • Not distinguished from a website
• You can leverage blogs this way:
  • Get listed and linked from others’ blogs
  • Link your blog to your site
  • When linking to your site, use anchor text (Keywords around the link) for better SEO
  • Use compelling calls to action to get people to act
  • Use blogs appropriately
  • Develop meaningful content
  • Focus on converting more readers
  • Tie back to objectives and target markets
  • Viral (word of mouth)

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